Essentials of Marketing, 13th Edition by William D. Perreault Jr. () [ William D. Perreault Jr.;Joseph P. Cannon;E. Jerome McCarthy] on : Essentials of Marketing, 13th Edition () by William D. Perreault Jr.; Joseph P. Cannon; E. Jerome McCarthy and a great. Results 1 – 30 of 37 Essentials of Marketing, 13th Edition by Jr., William D. Perreault; Cannon, Joseph P.; McCarthy, E. Jerome and a great selection of related.
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This book is about marketing and marketing strategy planning. And, at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers. This author team takes that point of view seriously and believes in practicing what they preach.
Your customers can trust that this new edition of Essentials of Marketing 12e- and all of the o This book is about marketing and marketing strategy mmarketing. Your customers can trust that this new edition of Essentials of Marketing 12e- and all of the other teaching and learning materials that accompany it – will satisfy your customers’ needs.
Building on Pioneering Strengths This author team pioneered an innovative structure– using the “four Ps” with a managerial approach–for the introductory marketing course.
It quickly became one of the most widely used business textbooks ever published because it organized editioh best ideas about marketing so that readers could both understand and apply them.
The unifying focus of these ideas is on how to make the marketing decisions that a manager must make in deciding what customers to target and how best to meet their needs.
Essentials of Marketing: A Marketing Strategy Planning Approach
Over many editions of “Basic Marketing” and “Essentials of Marketing,” there have been constant changes in marketing management and the marketing environment. Some of the changes have been dramatic, and others have been subtle.
As a result, the authors have made ongoing changes to the text to reflect marketing’s best practices and ideas. What’s different about Basic Marketing? The success of this franchise is not mmarketing result of a single strength–or one long-lasting innovation.
Other text books have adopted the four Ps framework and the Perreault author team has continuously improved the book. The text’s four Ps framework, managerial orientation, and strategy planning focus have proved to be foundation pillars that are remarkably robust for supporting new developments in the field and innovations in the text and package.
The author team has deliberately included a variety of examples, explanations, frameworks, models, classification systems, cases, and “how-to-do-it” techniques that relate to our overall framework for marketing strategy planning. Similarly, the “Marketing Plan Coach” on the Student CD and the text website helps students see how to create marketing plans.
Taken together, these items speed the development of “marketing sense” and enable the student to analyze marketing situations and develop marketing plans in a confident and meaningful way.
They are practical and they work. As opposed to many other marketing text books, the authors emphasize careful integration of special topics. Some textbooks treat “special” topics–like relationship marketing, international marketing, services marketing, marketing and the Internet, marketing for nonprofit organizations, marketing ethics, social issues, and business-to-business markehing separate chapters.
The authors deliberatively avoid doing that because they are convinced markrting treating such topics separately leads to an unfortunate compartmentalization of ideas.
Essentials of Marketing: A Marketing Strategy Planning Approach by William D. Perreault Jr.
The comprehensive package of materials gives your customer essentialw flexibility to “teach marketing their way”- or for the student, the ability to “earn marketing their way.
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Oct 05, Fahed Essetnials. To me, the best benefit from this book was understanding the concept of market segmentation and marketing orientation. In addition, this book perfeault a good definition for 4Ps theory which is originally developed by McCarthy himself in his previous book: I have passed my class.
But I do not like marketing. Good and to the point with fantastic real life examples. Jun 22, Amanda rated it od liked it Shelves: Used this book for class. It’s helpful and broken down so you can understand all the concepts. Nick rated it it was amazing Jan 21, Traveller rated it liked it May 01, KeekeiReads rated it liked it Nov 23, Lisa Mitchell rated it liked it May 03, Oven Joy rated it it was amazing Mar 05, Richard Kerr rated it liked it Nov 17, Elffie rated it really liked it Aug 10, Alex Baquero rated it did not like it Jan 11, Jiayi Ding rated it liked it Dec 23, Gil Anthony rated it it was amazing Jan 24, James Scott rated it it was amazing Dec 25, Abdurrahman AlQahtani rated it really liked it Nov 14, Benicio rated it did not like it Jul 25, Angela rated it liked it Mar 16, Ekta Sharma rated it it was amazing May 31, Ian rated it it was amazing Mar 10, Danielle Stapleton rated it liked it Aug 25, Victoria rated it really liked it Apr 28, Jessie Carpenter rated it perreaulf liked it Essentixls 25, Joe Vajgrt rated it it was ok May 20, Davidson rated it it was amazing Jul 24, Jennifer Campbell-Martin rated it it was amazing Jul 17, Scott rated it liked it Aug 19, Sabs rated it it was ok Jun 01, Sean M rated it it was amazing Mar 25, Victor rated it editionn was ok Oct 02, There are sssentials discussion topics on this book yet.
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