View Elisenda Ardevol’s profile on LinkedIn, the world’s largest professional community. Elisenda has 4 jobs listed on their profile. See the complete profile on . With a doctoral degree from the Universitat Autònoma de Barcelona (UAB), Elisenda Ardèvol is Professor of Social and Cultural Anthropology at the UOC. Participant. Elisenda Ardèvol. Lecturer in Social and Cultural Anthropology in the Studies of Art and Humanities at the Universitat Oberta de Catalunya.

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Today it is a research team based on three main themes: Exactly, I got my training in social and cultural anthropology from the UAB and my first fieldwork was on the gypsy community in Andalusia and the social and cultural changes.

I later went to Los Angeles to study visual anthropology, the subject of my doctoral degree, until I arrived at the UOC in to begin studying how to apply everything I had learnt about audiovisual communication to the field of research on eliseenda and online communication. With the arrival of now-established channels like YouTube inaudiovisual media began to have an increasingly greater impact on the Internet, and society also expressed itself through photography, video and audio.

This meant a natural confluence between what I had been doing, anthropological studies on the media, and virtual ethnography or digital and online anthropology. Audiovisual media is a field that has changed at a frenetic pace: One of the questions I studied concerned elissnda on YouTube and the popular culture surrounding it with the phenomenon of prosumers ; that is, consumers who also produce.

Here we observe a fundamental change in how we understand social communication, the audience and those who form it, as well as a new way of learning and teaching, such as through video tutorials on YouTube. Shouldn’t we be cautious when selecting appropriate content in this ocean of digital producers? elizenda


We can say that new forms of curating, ardevoll curators and new opinion leaders are appearing, and what we have seen in the aforementioned project is that young people have their own channels of recognition and the YouTubers of reference through whom they find out about other consumer products elixenda interest.

And we are not only thinking about video games but also, for example, literary recommendations. Today, could someone who communicates better have more chances as an opinion leader than someone with knowledge of a field? Opinion leaders are people who are passionate about fields that interest them and have the ability to transmit their knowledge of this field, be it sport, cooking or science.

They may not have any qualification to accredit their expertise but they must know what they are talking about. In short, it is their audience who validates their knowledge. The new opinion leaders combine knowledge, passion for what they do and communication skills.

Can you tell us about the new project Future Practices: Spaces of Digital Creation and Social Innovation? This research project is funded by the Spanish Ministry of Economy, Industry and Competitiveness and is based on the hypothesis that there is a relationship between the new forms of digital creation, the future visions and the new collaborative and participatory production practices, which has a great deal to do with how we conceive social innovation; in other words, technology at the service of citizens.

At an international level, we are working with an interesting team of people from Australia, Italy, Denmark and Barcelona, and we are also working jointly on fieldwork with different spaces of digital creation and artistic experimentation, such as the Fablabs, Makerspaces or LivingLabs, as well as other citizen spaces.


Bloomsbury – Elisenda Ardèvol – Elisenda Ardèvol

In my work supervising doctoral theses I have always wanted to maintain this interdisciplinary vision and I was not afraid to include aspects unrelated with my expertise in collaboration with other experts. In fact, there are many more synergies than we think but that are not apparent. In other words, there should be a flow of dialogue between anthropology, communication, creation and ardevok development.

In contrast to other countries such as Germany, in our country the crisis has brought cuts in education and research. For example, I was recently talking to a friend who is an engineer. I asked him what his work was and he said he manufactured elksenda.

I responded that with the social sciences we make citizens… Which is more important? I recommend the documentary HyperNormalisation to reflect on the current state of the world, the film The Distinguished Citizena black comedy about citizens, and Wadjdaelisenra highly ethnographic film that takes us into other cultural universes.

First, can you broadly explain the nature of your research activity?

Elisenda Ardèvol: “Social sciences research helps design citizens”

Anthropology would be the aspect most related to your career. Your research has a very interdisciplinary approach.

Does society adequately value social sciences research? To conclude the interview, can you recommend a film?

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