Record – The Attitudinal Effects of Mere Exposure . Subsequently Zajonc (), using the theory of Hull-Spence (), extended Triplett’s (). Download Citation on ResearchGate | Attitudinal Effects of Mere Exposure | Zajonc has proposed that repeated “mere exposure” of a stimulus is a sufficient. Zajonc conducted four experiments, each of which provided overwhelming to strong support for the hypothesis that mere repeated exposure of The mere exposure effect is well established at this point. Attitudinal effects of mere exposure.
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Mere Exposure Effect
Zajonc conducted four experiments, each of which provided overwhelming to strong support for the hypothesis that mere repeated exposure of an individual to a stimulus object enhances his or her attitude toward it.
For example, in experiment 3, subjects were shown nonsense symbols that resembled Chinese characters. Each character was shown from 0—25 times. The subjects were then asked to rate how they felt about each character.
Eleven out of twelve times, the character was liked better when it was in the high frequency category.
The mere exposure effect is well established at this point. Exlosure study does, however, raise questions as to the limitations of exposure. Does this work in all situations? At what point does exposure not help with positive feeling? Does it matter what the intervals are of the exposure?
The mere exposure effect is an example of how irrational we can be. In no exposrue does mere exposure mean that something is more trustworthy or deserving of positive feelings.
Mere Exposure Effect
This idea explains attachments to both animate and inanimate objects, and why sometimes it is hard to throw things away. Fear not; this same irrational bias that has caused you to form attachments to things you no attitudianl have also works to irrationally help you form new attachments! Bo Bennett teaches both the Introduction to Psychology and Social Psychology courses to adult students, all around the world.
Although both course options are self-paced, you can choose from self-evaluated and instructor-evaluated options. Earn your certificates today!
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This is a FREE course that will take only about 20 minutes. Earn your certificate and save lives! Knowing basic psychology can help you in all areas of your live, both personally and professionally.
This is a full college-level course. Enroll in Social Psychology: This is a college-level course designed to introduce students attitudnial the field social psychology, helping students better understand why and how the way we feel, behave, and think is is largely a result of our social worlds.
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Contact him directly here. Attitudinal effects of mere exposure. Journal of Personality and Social Psychology9 2, Pt.
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